Digital marketing strategy for business services

نویسندگان

چکیده

This study delves into the significance of digital marketing strategies for business services, specifically within financial services sector. Using a literature research method to examine challenges service companies under investigation, which leads formulation new strategies. The recommended strategy centers on social media marketing, search engine optimization, and email with an emphasis personalization robust customer engagement. Findings underscore essential role especially in competitive industry. Anticipated outcomes encompass heightened engagement, increased brand awareness, amplified revenue generation. highlights like skilled personnel requirements data privacy concerns, along importance gauging effectiveness. By offering practical insights, equips firms cultivate implement effective Ultimately, this underscores paramountcy presents pragmatic framework their integration.

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ژورنال

عنوان ژورنال: International journal of business, economics & management

سال: 2023

ISSN: ['2632-9476']

DOI: https://doi.org/10.21744/ijbem.v6n3.2188